@font-face{font-family:Caveat;font-style:normal;font-weight:500;font-display:swap;src:url(../media/da4b870ab52b3094-s.0v_p~5_c0b~1d.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+460-52F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:Caveat;font-style:normal;font-weight:500;font-display:swap;src:url(../media/86d70b7c76b6ec6e-s.17_wf1k7ou9-q.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+301,U+400-45F,U+490-491,U+4B0-4B1,U+2116}@font-face{font-family:Caveat;font-style:normal;font-weight:500;font-display:swap;src:url(../media/11cc37d7380d16b4-s.0ptcwqi9jx~4d.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Caveat;font-style:normal;font-weight:500;font-display:swap;src:url(../media/a85fe84266768609-s.p.05b418i5bs~lg.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Caveat;font-style:normal;font-weight:600;font-display:swap;src:url(../media/da4b870ab52b3094-s.0v_p~5_c0b~1d.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+460-52F,U+1C80-1C8A,U+20B4,U+2DE0-2DFF,U+A640-A69F,U+FE2E-FE2F}@font-face{font-family:Caveat;font-style:normal;font-weight:600;font-display:swap;src:url(../media/86d70b7c76b6ec6e-s.17_wf1k7ou9-q.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+301,U+400-45F,U+490-491,U+4B0-4B1,U+2116}@font-face{font-family:Caveat;font-style:normal;font-weight:600;font-display:swap;src:url(../media/11cc37d7380d16b4-s.0ptcwqi9jx~4d.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+100-2BA,U+2BD-2C5,U+2C7-2CC,U+2CE-2D7,U+2DD-2FF,U+304,U+308,U+329,U+1D00-1DBF,U+1E00-1E9F,U+1EF2-1EFF,U+2020,U+20A0-20AB,U+20AD-20C4,U+2113,U+2C60-2C7F,U+A720-A7FF}@font-face{font-family:Caveat;font-style:normal;font-weight:600;font-display:swap;src:url(../media/a85fe84266768609-s.p.05b418i5bs~lg.woff2?dpl=dpl_4yfQHTU7JJiKYTmgJzY8XcVyDRBA)format("woff2");unicode-range:U+??,U+131,U+152-153,U+2BB-2BC,U+2C6,U+2DA,U+2DC,U+304,U+308,U+329,U+2000-206F,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}@font-face{font-family:Caveat Fallback;src:local(Arial);ascent-override:124.77%;descent-override:38.99%;line-gap-override:0.0%;size-adjust:76.94%}.caveat_9a26d7d9-module__4tBeIG__className{font-family:Caveat,Caveat Fallback;font-style:normal}.caveat_9a26d7d9-module__4tBeIG__variable{--font-hand:"Caveat", "Caveat Fallback"}
.edPage{--ed-navy:#0b1a26;--ed-forest:#12352a;--ed-emerald:#1d8468;--ed-mint:#3fcb9a;--ed-blue:#1f4fd8;--ed-paper:#f4f2ec;--ed-stone:#d8cdbb;--ed-ink:#13211c;--ed-ink-soft:#4b5a54;--ed-radius:22px;--ed-gutter:clamp(4px, 1vw, 16px)}.edPage [data-theme=light]{--ds-bg:var(--ed-paper)}.edNote{font-family:var(--font-hand), "Caveat", cursive;color:var(--ed-emerald);margin:0;font-size:clamp(1.25rem,1.7vw,1.6rem);font-weight:500;line-height:1.15}.edKicker{letter-spacing:.08em;text-transform:uppercase;color:var(--ed-emerald);margin:0 0 18px;font-size:.82rem;font-weight:600}.edKickerLight{color:var(--ed-mint)}.edH2{font-family:var(--font-display), sans-serif;letter-spacing:-.035em;color:var(--ed-ink);text-wrap:balance;margin:0;font-size:clamp(2rem,3.4vw,3.1rem);font-weight:500;line-height:1.06}.edBody{max-width:50ch;color:var(--ed-ink);margin:22px 0 0;font-size:clamp(1.05rem,1.25vw,1.18rem);line-height:1.62}.edSection{padding:clamp(80px, 11vw, 160px) var(--ed-gutter);max-width:1440px;margin:0 auto}.edHero{padding:clamp(56px, 8vw, 112px) var(--ed-gutter) clamp(72px, 9vw, 128px);isolation:isolate;grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr);align-items:center;gap:clamp(32px,5vw,80px);display:grid;position:relative}.edHero:before{content:"";z-index:-1;background:var(--ed-paper) url(/editorial/seo-b2b/paper-1600.webp) center / 1600px auto;width:100vw;position:absolute;top:0;bottom:0;left:calc(50% - 50vw)}.edHero,.edTrail,.edProof{clip-path:inset(0 -100vmax)}.edHeroCopy{z-index:2;max-width:680px;position:relative}.edHero .lpCrumbs{color:var(--ed-ink-soft)}.edH1{font-family:var(--font-display), sans-serif;letter-spacing:-.045em;color:var(--ed-ink);text-wrap:balance;margin:0;font-size:clamp(2.4rem,4.3vw,4.1rem);font-weight:500;line-height:1}.edLede{max-width:46ch;color:var(--ed-ink);margin:28px 0 0;font-size:clamp(1.08rem,1.35vw,1.25rem);line-height:1.58}.edActions{flex-wrap:wrap;align-items:center;gap:14px 26px;margin-top:36px;display:flex}.edTextLink{color:var(--ed-ink);border-bottom:1.5px solid;align-items:center;gap:8px;padding-bottom:3px;font-weight:600;text-decoration:none;display:inline-flex}.edTextLink:hover{color:var(--ed-emerald)}.edCollage{min-height:clamp(460px,46vw,640px);position:relative}.edCollage figure{border-radius:var(--ed-radius);margin:0;overflow:hidden}.edCollage img{object-fit:cover;width:100%;height:100%;display:block}.edPortrait{aspect-ratio:4/5;width:72%;position:absolute;top:0;right:0}.edRoad{aspect-ratio:4/5;border:8px solid var(--ed-paper);z-index:2;width:40%;position:absolute;bottom:0;left:0;border-radius:calc(var(--ed-radius) + 6px)!important}.edFlow{z-index:3;pointer-events:none;width:70%;height:46%;position:absolute;bottom:14%;left:12%;overflow:visible}.edSearch{z-index:4;width:min(330px,62%);color:var(--ed-ink);background:#fff;border-radius:16px;padding:16px 18px;position:absolute;bottom:-18px;left:30%;box-shadow:0 24px 60px -30px #0b1a2673}.edSearchLabel{letter-spacing:.06em;text-transform:uppercase;color:var(--ed-ink-soft);margin:0;font-size:.72rem;font-weight:600}.edSearchQuery{background:var(--ed-paper);border-radius:999px;margin:10px 0 12px;padding:9px 14px;font-size:.92rem;font-weight:500}.edSearch ul{gap:8px;margin:0;padding:0;list-style:none;display:grid}.edSearch li{color:var(--ed-ink-soft);border-radius:10px;gap:2px;padding:8px 10px;font-size:.82rem;display:grid}.edSearch li strong{color:var(--ed-ink);font-size:.9rem}.edSearchYou{background:#3fcb9a29}.edSearchYou strong{color:var(--ed-emerald)!important}.edNoteHero{z-index:4;max-width:9ch;font-size:clamp(1.15rem,1.45vw,1.4rem);position:absolute;top:4%;left:0;transform:rotate(-4deg)}.edApproach{grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);align-items:center;gap:clamp(36px,6vw,96px);display:grid}.edApproachVisual{position:relative}.edApproachPhoto{aspect-ratio:4/3;border-radius:var(--ed-radius);width:88%;margin:0 0 0 auto;overflow:hidden}.edApproachPhoto img{object-fit:cover;width:100%;height:100%;display:block}.edApproachCard{width:min(560px,94%);margin-top:-34%;position:relative}.edApproachCard .lpViz{box-shadow:0 30px 80px -40px #0b1a2680}.edTrail{background:var(--ed-navy);max-width:none;box-shadow:0 0 0 100vmax var(--ed-navy);color:#eef3f1}.edTrailHead,.edTrailList{max-width:1320px;margin-left:auto;margin-right:auto}.edTrailHead{flex-wrap:wrap;justify-content:space-between;align-items:flex-end;gap:18px 40px;margin-bottom:clamp(40px,5vw,72px);display:flex}.edTrail .edH2{color:#f4f6f5;max-width:18ch}.edNoteTrail{color:var(--ed-mint);max-width:22ch;transform:rotate(-2deg)}.edTrailList{grid-template-columns:repeat(4,minmax(0,1fr));gap:clamp(18px,2vw,32px);padding:0;list-style:none;display:grid;position:relative}.edTrailList:before{content:"";z-index:0;background:linear-gradient(90deg, var(--ed-blue), var(--ed-mint));border-radius:2px;height:2px;position:absolute;top:14px;left:15px;right:0}.edTrailList li{z-index:1;position:relative}.edTrailList figure{aspect-ratio:4/3;border-radius:18px;margin:0 0 18px;overflow:hidden}.edTrailList img{object-fit:cover;width:100%;height:100%;transition:transform .9s cubic-bezier(.2,.7,.2,1);display:block}.edTrailList li:hover img{transform:scale(1.04)}.edTrailNum{background:var(--ed-navy);border:2px solid var(--ed-mint);width:30px;height:30px;color:var(--ed-mint);border-radius:50%;place-items:center;margin-bottom:20px;font-size:.74rem;font-weight:700;display:inline-grid}.edTrailList h3{font-family:var(--font-display), sans-serif;letter-spacing:-.015em;color:#f4f6f5;margin:0 0 8px;font-size:1.15rem;font-weight:600}.edTrailList p{color:#eef3f1c7;margin:0;font-size:.98rem;line-height:1.6}.edBuyer{grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);align-items:center;gap:clamp(36px,6vw,96px);display:grid}.edBuyerPhoto{margin:0;position:relative}.edBuyerPhoto img{aspect-ratio:4/5;object-fit:cover;border-radius:var(--ed-radius);width:100%;display:block}.edNoteBuyer{background:var(--ed-paper);border-radius:14px;max-width:14ch;padding:12px 16px;position:absolute;bottom:10%;right:-8%;transform:rotate(3deg)}.edBuyerCopy .lpFitList{margin-top:28px}.edBuyerCopy .lpFitList li{color:var(--ed-ink)}.edBuyerCopy .lpAsideLink{margin-top:28px}.edProof{background:var(--ed-forest);box-shadow:0 0 0 100vmax var(--ed-forest);color:#eef3f1;isolation:isolate;position:relative;overflow:hidden}.edProofTexture{z-index:-1;object-fit:cover;object-position:80% 50%;opacity:.7;width:100vw;height:100%;position:absolute;top:0;bottom:0;left:35%;-webkit-mask-image:linear-gradient(90deg,#0000 25%,#000 75%);mask-image:linear-gradient(90deg,#0000 25%,#000 75%)}.edProofInner{max-width:1320px;padding:clamp(88px, 11vw, 160px) var(--ed-gutter);margin:0 auto}.edStatement{max-width:30ch;font-family:var(--font-display), sans-serif;letter-spacing:-.025em;color:#f4f6f5;margin:0;font-size:clamp(1.5rem,2.6vw,2.35rem);line-height:1.28}.edProof .lpProofLink{color:var(--ed-mint);margin-top:32px}.edPage .edProof+.mtdSection{border-top:0}@media (max-width:1080px){.edTrailList{grid-template-columns:repeat(2,minmax(0,1fr));row-gap:40px}.edTrailList:before{display:none}}@media (max-width:900px){.edHero,.edApproach,.edBuyer{grid-template-columns:minmax(0,1fr)}.edHero{padding-top:40px;padding-bottom:88px}.edCollage{aspect-ratio:4/4.4;min-height:0;margin-top:56px}.edPortrait{width:76%}.edRoad{border-width:6px;width:42%}.edSearch{width:74%;bottom:-36px;left:22%}.edNoteHero{max-width:none;top:-46px;left:0;transform:rotate(-2deg)}.edApproachPhoto{width:100%}.edApproachCard{width:100%;margin-top:-22%;padding:0 8px}.edNoteBuyer{bottom:-18px;right:8px}.edBuyerCopy{margin-top:24px}}@media (max-width:560px){.edTrailList{grid-template-columns:minmax(0,1fr)}.edApproachCard .lpVizTable th:nth-child(4),.edApproachCard .lpVizTable td:nth-child(4){display:none}.edApproachCard .lpVizTable{font-size:.82rem}.edApproachCard .lpVizTable tbody th{min-width:0}.edApproachCard .lpVizTable th,.edApproachCard .lpVizTable td{white-space:normal;padding:10px 5px}.edSearch li span{display:none}}@media (prefers-reduced-motion:reduce){.edTrailList img{transition:none}}