Inbound vs Outbound in B2B: Differences and When to Use Each
Inbound and outbound solve different problems in B2B demand generation. Compare them side by side and see when each one makes sense for your operation.
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Growth and AI in practice.
Articles, insights and cases on B2B customer acquisition, SEO, content, applied AI and automation, to grow and run better.
estruturar textos citação ia
Content Chunks: How to Structure Text for AI Citation
Learn to optimize your texts with 'content chunks' to increase the likelihood of being cited by artificial intelligence and improve your SEO.
dados estruturados schema markup
Structured Data and Schema Markup: The Technical Foundation of SEO and GEO in 2026
Discover how structured data and Schema Markup are crucial for SEO and GEO in 2026, optimizing your company's visibility in search engines.
autoridade tópica clusters conteúdo
Topical Authority: How to Build Content Clusters that Establish Authority with Google and AI
Learn how to build content clusters that establish your topical authority, improving your Google ranking and relevance for AI algorithms.
marketing vendas separados b2b
Marketing and Sales as Separate Departments: Why It Stifles B2B Growth
The separation between marketing and sales is a common B2B mistake that can be costly. Understand how this disconnection hinders growth and what to do to integrate your teams.
custo aquisição cliente b2b
B2B Customer Acquisition Cost: How to Calculate (and Why Most Get It Wrong)
Understand B2B Customer Acquisition Cost (CAC), how to calculate it correctly, and discover common mistakes most companies make, impacting their growth and profitability strategies.
leads gerados ninguém fecha
Generated Leads But No One Closes: Why Marketing Might Not Be the Problem
If you generate many leads but few convert into customers, the bottleneck might not be in your marketing strategy. Discover how to align sales and marketing to optimize your conversions.
how to appear chatgpt b2b
How to Appear in ChatGPT: A GEO Guide for B2B Companies
Discover how to optimize your B2B company's presence in ChatGPT and other generative AIs. This comprehensive guide covers SEO and GEO strategies to ensure your content is found and utilized by artificial intelligences.
IAGPT-5.5OpenAI
GPT-5.5 Instant: What Changes for Enterprise Use in Practice
OpenAI launched GPT-5.5 Instant on May 5, 2026, featuring cross-conversation memory, a 1M token context window, and 30% shorter responses. What does this mean for enterprise use—and what needs to be re-evaluated in your AI stack?
IA GenerativaClaudeChatGPT
The Best Generative AI in 2026: Benchmarks and Comprehensive Comparison
In 2026, there isn't a single absolute leader among generative AIs. LMArena ranking, task-specific benchmarks, and practical analysis for businesses to choose the right model for each use case.
geo aeo ai search
AI Search Readiness: What is GEO/AEO and How to Measure It Practically
Traditional SEO audits don't tell you if your company is cited by AI. Discover 3 practical tests to measure GEO readiness and how to continuously track it.
Agentes de IAAutomaçãoIA Empresarial
AI Agents: What They Are, How They Work, and How to Apply Them in Your Business
AI agents are not chatbots. Understand what differentiates them, how they work, where they are already being applied (Anthropic, CDL Goiânia), and what to evaluate before implementing them in your company.