Method 01 · Inbound
The Rank Method
An attraction engine for B2B companies: we audit how your company gets found, rebuild your organic presence in search and in AI, and install the platform that turns visits into conversations.
Audit · Technical SEO · GEO · Content · Relationship · Measurement
From audit to authority, without skipping a step.
The heart of the method is growing your organic presence: getting your company found by people already searching for what you solve. Each stage leaves an asset the next one builds on.
- 01
Audit
A diagnosis of how the company gets found today: technical SEO, AI presence, content, local profile, conversion and measurement.
- 02
Structure
Topic clusters, internal link architecture and the technical layer: schema, sitemap, canonical and llms.txt.
- 03
Produce
Content written from your knowledge base, in your brand’s voice, fact-checked and with sources cited.
- 04
Convert
Lead magnets, forms, messaging and AI assistants that welcome every visitor and turn visits into conversations.
- 05
Measure
GSC, GA4, Google Business and proprietary telemetry, including the traffic that came from an AI answer.
Before we produce, we diagnose.
The method starts with a six-dimension digital audit. It shows where your company stands today, what’s blocking discovery and the order of attack, with estimated effort per front.
Not a single line of content gets written before that map exists. That’s what prevents the market’s most common mistake: publishing volume on a technical foundation that can’t support it.
Technical SEO
Indexing, speed, URL structure, structured data, cannibalization, broken links and sitemap health.
AI presence (GEO)
Whether your content is readable, citable and trustworthy for generative models, and whether your company already appears in the answers.
Content and authority
Topic coverage per cluster, depth, content gaps, decaying content and the strength of your link graph.
Local profile (GBP)
Google Business Profile, data consistency, categories, reviews and presence in local search and maps.
Conversion and relationship
Lead magnets, forms, messaging journeys and what happens to anyone who raises their hand on your website.
Measurement
Whether the data exists, whether it’s reliable, and whether anyone can attribute a lead to the source that actually generated it.
Two storefronts for the same content: the search and the answer.
SEO puts your company on the results page. GEO puts your company inside the answer: the text an AI assistant returns when a decision-maker asks who solves their problem.
They’re different layers: one competes for a ranking position, the other competes to be the trusted source. The method runs both in the same production flow, with the technical layer each one requires.
What we apply and maintain
Structured data, sitemap, canonical, Open Graph, llms.txt, content embeddings and internal link architecture as a graph: pillars and supporting pages connected by topic.
“Which companies do industrial energy efficiency in the Southeast?”
Among vendors with public technical material on the topic, three come up often:
- Your company documents its diagnostic methodology and returns by plant type.
- Competitor A: regional player, retrofit focus.
- Competitor B: equipment integrator.
Sources citedyourcompany.com/efficiency-guideyourcompany.com/cases
We install website + relationship as one single thing.
We treat the website as your acquisition asset, which is why it comes with the relationship layer built in: what happens after someone arrives is part of the same system.
Everything published on your domain, under your brand. You’re never locked into a tool: the content, the data and the relationship history are yours.
Site and pages
Technical structure, speed, schema, sitemap and canonical maintained.
Content engine
Clusters, briefs, knowledge-base production and publishing.
Relationship
Forms, lead magnets, messaging and assistants for every visitor.
Measurement
GSC, GA4, GBP and proprietary telemetry, including AI-driven traffic.
Traffic doesn’t pay the bills. Conversations do.
Attracting is half the job. The other half is what your company does with the people who arrive, and this is where most of the market’s content investment goes to waste.
Lead magnets
Guides, calculators, checklists and diagnostics that trade real depth for a qualified contact.
Forms that qualify
Questions that separate the curious from the buyer and hand sales real context before the first conversation.
Messaging and nurture
Sequences tied to what the person actually read: the conversation picks up where it left off, no generic newsletter.
AI assistants
An assistant that knows your products, answers on your site and on WhatsApp, and logs everything in the relationship record.
What we measure, and what almost nobody measures.
Search Console, GA4 and Google Business come in from day one. But there’s a source standard tools miss: the visitor who arrived because an AI cited you.
Our telemetry attributes that traffic and connects it to the lead it generated. That’s how the curve below stops being vanity and becomes business insight: how much pipeline was born from content, and from which cluster.
Method deliverables.
- Digital audit report with priorities and estimated effort
- Cluster map and editorial calendar for the next cycles
- Platform installed: website, content engine and relationship
- Technical layer applied and maintained (schema, sitemap, canonical, llms.txt)
- Lead magnets, forms and assistants configured and live
- Measurement dashboard with lead source: search, AI or direct
Is the Rank Method the same as the Draivv Rank platform?
No. The Draivv Rank platform is the tool: the SEO and GEO engine that researches, produces, publishes and measures. The Rank Method is the complete system: the audit that sets the course, the platform installed in your operation, the relationship build-out and the ongoing operation led by our team. The tool is one part of the method.
What is GEO and why is it part of the audit?
GEO is optimization to get cited in the answers of assistants like ChatGPT, Gemini, Claude and Perplexity. A large share of B2B vendor research already starts in an AI conversation, and at that stage there are no ten blue links, there’s one answer with a handful of sources. If your company isn’t among them, you’re not being considered. That’s why GEO is an audit dimension from day one.
Do I need a new website?
Not always. The audit answers that. When your current site can support the operation, we apply the technical layer and the content engine on top of it: WordPress and Shopify have native integrations, other stacks integrate via API. When the site is the bottleneck, we install our platform: website plus client relationship, on your domain.
How long until this shows results?
Technical and conversion fixes show signals within weeks. Authority is compound construction: qualified traffic and AI citations grow month over month, and the curve accelerates as each cluster matures. We don’t promise rankings by a deadline; we promise process, published volume and full transparency in measurement.
Who writes the content?
Production is AI-assisted and human-led. The text is born from your knowledge base (documents, standards, case studies, technical materials you provide), fact-checked and with sources cited, and goes through editorial review before publishing. The tone and positioning are your company’s.
Want to know how your company gets found today?
The digital audit is the entry point to the Rank Method. It shows, with data, where you appear, where you don’t, and what needs to happen to change that, in search and in AI answers.