Reach Method · Market mapping
B2B market mapping: ICP, accounts and decision-makers
B2B market mapping is the study that defines which companies fit what you sell and who decides inside them. At Draivv it starts from the full universe of companies in the segment, runs through an ideal customer profile filter and ends with a list of accounts with identified decision-makers and verified data.
From the whole segment to the accounts worth approaching.
- 01
Ideal customer profile
We define the cut with you: sector, size, region, buying signals and who usually decides.
- 02
Company universe
We map the segment from public and private sources. No bought lists.
- 03
Account filter
We remove resellers, existing clients and poor fits. What remains makes sense for your offer.
- 04
Decision-makers and data
We find the people who decide the purchase in each account, with verified email or LinkedIn.
Who it is for
- Companies entering a new segment or region.
- Sales teams working from old or generic lists.
- Manufacturers and technical service providers with high ticket sizes.
- Anyone who wants to start prospecting knowing the size of the market.
What you get
- A written ideal customer profile.
- A filtered account list, with the reason for every cut.
- Decision-makers per account, with role and a verified contact channel.
- A database loaded into the CRM, ready for Reach outreach.
For an industrial client in Portugal, mapping turned a list with few names into decision-makers with confirmed contacts in the priority accounts. The figures belong to the client and the work is ongoing.
See the casesCan I hire the mapping without the prospecting?
Yes. It is delivered as a study and a list. When it moves on to prospecting, the database is already loaded in the Reach CRM.
Do you buy ready-made lists?
No. The list comes out of the market study, with a profile filter and verification before any contact.
How much does it cost?
It depends on the number of segments, regions and accounts. Scope and investment come out of a diagnostic conversation, before any contract.
Does it work for manufacturers?
Yes. Draivv works with manufacturers and technical product companies in Brazil and Portugal.
Which market is worth mapping first?
Tell us what you sell and to whom. We come back with the market cut worth studying.